File Prep Guidelines
files should be submitted on ZIP disk or CD ROM. Files sent
us on disk should be accompanied by a hard copy proof. Please
provide the version number of the software that you are using.
Files under 10 megabytes can be submitted via e-mail attachment
to firstname.lastname@example.org. We also have an ftp site available
large files. Please
us a call to
arrange ftp access.
assist us in achieving the color balance that you are looking
for in your image, please identify any Pantone (PMS) colors that
are included in your files. When you save your digital files,
many applications today will ask if you want to embed ICC or color
profiling data with your images. If this option is available to
you, please choose "YES". This will help in achieving
the color that you want.
Macintosh and Windows:
XPress 3.0 or greater layouts:
All bitmap images should be Photoshop RGB or CMYK 8-bit TIFF files
at no less than 100 dpi and no more than 300 dpi at actual printed
size. Images that will be viewed from more than 3 feet away are
rarely more than 150 dpi at print size. Include all fonts and
embedded image files. Convert all fonts to outlines in embedded
Illustrator or Freehand EPS files.
Files should be in RGB or CMYK mode at no less than 100 dpi and
no more than 300 dpi at actual printed size. Files can be saved
as PS, EPS, JPG (use highest quality settings for jpeg), or TIFF
Be sure to convert all fonts to outlines and include embedded
images on disk. Embedded images should be Photoshop RGB or CMYK
TIFF (8-bit) files at no less than 100 dpi and no more than 300
dpi at actual printed size.
setup and handling charges may apply to files that do not conform
to our specifications. Specific color matches are subject to an
Resolution at Print Size:
If you are unsure of how to calculate resolution at print size,
let's say that you have created an 8.5x11 document in Illustrator
at 300 dpi. If you were to double the document's size for printing
(scale up to 17 x 22), the resolution at print size would be
dpi, which is adequate for banners, posters and most signage.
If you were reproducing a detailed photograph or a piece of
art, you might prefer to create a higher resolution image in
the beginning (600 dpi) so that your larger printed piece provided
more detail (300 dpi).
Not every image benefits from a higher starting resolution. It
frequently can just create a larger file that takes longer to
process and print, without providing any additional quality in
the final print.